We are presenting our new logo, building on 80 years of “the art of breeding”.

We are presenting our new logo, building on 80 years of “the art of breeding”. We are proud to unveil our new corporate logo, marking a significant milestone in the company’s evolution. The refreshed branding embodies its commitment to excellence, innovation and sustainability.

“Our new logo has more focus on the name KÖNST and the tagline “THE ART OF BREEDING”, representing the continuous pursuit of innovation and our dedication to producing the highest-quality Alstroemeria and Zantedeschia varieties,” said Paco van der Louw, CEO at Könst. “After decades of breeding work, we strongly believe the foundation laid by past generations has made Könst what it is today. With that solid base, and guided by an innovative and passionate mindset, the four new owners aim to further strengthen the company and take it towards a future proof breeder”.

Although Alstroemeria remains the core crop, Zantedeschia is becoming an increasingly important part of the breeding portfolio. In the future, other crops may be added as well — all presented and developed with the same commitment to quality and progress that Könst is known for.
In the lead-up to the 80-year anniversary next year, the new look will gradually appear across all company communications. It marks the beginning of a new chapter — one where we keep the company’s strength: breeding with passion and purpose.

Könst – the art of breeding