KÖNST and MANSUINO Breeding Emotions announce commercial partnership for cut-flower hydrangea
Nieuwveen, The Netherlands — KÖNST and MANSUINO Breeding Emotions have entered into a commercial partnership covering Europe, the UK, and the USA. Through KÖNST’s sales network, Mansuino’s cut-flower Hydrangea genetics will be introduced and supported across these key markets.
KÖNST has established a dedicated Mansuino selection and commercial assortment at its Nieuwveen (NL) location. From spring 2026, growers, wholesalers, and partners are welcome to visit and evaluate the new genetics in person.
“By combining Mansuino’s breeding with our commercial reach and technical support, we can help growers access strong, market-relevant hydrangea material,” said Henk van der Voorden of KÖNST. “We’re focused on making trials and decision-making straightforward for our customers.”
Key strengths observed in Mansuino cut-flower Hydrangea lines include:
- Strong growing power/vigor also on new shoots
- Heat tolerance thanks to a specific breeding focus for tropical and mediterranean climates performance
- Attention both to standard commercial types, with particularly good performance in white varieties, and innovative colors
- Lower sensitivity to botrytis in commercial handling and use
Andrea Mansuino added: “Partnering with KÖNST allows us to scale our presence responsibly, ensuring growers get both genetics and guidance aligned to their market needs.”
For more information or to arrange a visit,
About KÖNST
KÖNST – The Art of Breeding – develops, tests, and markets innovative cut-flower genetics with a focus on quality, reliability, and customer support. From its hubs in the Netherlands and Latin America, KÖNST collaborates closely with growers and partners across the floral chain.
About MANSUINO Breeding Emotions
MANSUINO develops hydrangea genetics for the global cut-flower market, with special focus on easy growing lines for warmer climates and prioritizing agronomic strength, post-harvest reliability, and consistent performance for professional growers. Breeding takes place in Sanremo, Italian Riviera, and selections are immediately performed in different climates (Holland, Italy, Kenya, Ecuador, Colombia, China) to identify the best performance with multiple enrinmental pressure.
